PvP Ecosystem

We have the Brand

PvP (Player vs. Player) is the most recognizable acronym in the gaming industry and we Own. Our domain is a moat around our business that is dificult to replicate. This brandauthenticity and 3-letter URl provides many SEO Advantages and continues to increase in value.

We have the Product

Our web and mobile apps are already in the market along with a companion Twitch extension.

We have the community.

The Creator Economy

The PvP ecosystem is positioned to embrace the “Creator Economy" by extending ourfunctionality to provide gaming streamers and artists the tools they need to earn incomewhile growing their presence and their brand. Creators are able to earn PvP tokens forthe people and content they bring to the platform, and redeem those tokens formarketing and promotion of themselves and theiir brand all in one place.

The Gamer Economy

Coupling our incentives and Rewards program with a PvP Marketplace, we allow all gamersto earn and spend within the PvP ecosystem. Gamers can earn tokens through the PvPreferral program, completing quests, winning tournaments, and other engagementactivities that provide value to the platform. Additionally, Gamers can sell their game assetsin the PvP Marketplace. Gamers can redeem accrued PvP tokens for entry into blockchain gamesthat would otherwise have a high barrier to entry. Gamers can also redeem their tokens tounlock additional in-app functionality and purchase new game assets in the marketplace.

The Developer & Publisher Economy

Game products and assets being openly bought, sold, and traded in the marketplace willincentivize developers and publishers to engage and participate in the marketplace. However,partnerships wil unlock additional opportunities for both that include promotional credits for thedevelopers and publishers and revenue sharing opportunities for PvP.

The Advertiser Economy

Advertisers have a captive gaming audience in the PvP ecosystem. Opt-in “earn to view”advertising and product placement within the PvP marketplace open new promotional andsales opportunities to a captive audience

Rewarded ads offer benefits to the entire advertising ecosystem-users, advertisers, and publishers.

When gamers watch a rewarded video ad, they receive PvP tokens in exchange. This givesgamers the incentive to watch through the whole ad; all that is required from them is their timeand attention.

• 68% of gamers say they like this ad format (TechCrunch)
• Gamers that watch rewarded video ads are 6 times more likely to complete in-apppurchases (ironSource)
• 32% of gamers find rewarded video ads useful, 27% find them interesting, and 12% think theyare enjoyable (Facebook Audience Network)
• Opt-in ads are perceived as the least disruptive out of all ad formats - only 24% of gamersfind them disruptive (Facebook Audience Network)
• 53% of gamers say they are engaged longer because they got rewards from ads (FacebookAudience Network)
• 76% of US mobile gamers prefer opt-in rewarded video ads over interstitial ads

From the publishers’ perspective, rewarded ads have positive effects that go beyond revenue.They can improve user engagement and retention, are opt-in, and don't disrupt the user experience The advertisers perspective, rewarded ads come with high viewability and CTRs. The main goal isthat the gamer watches through the whole ad and advertisers only have to pay when that happens